0
The NHL Guardian Project origin story: Behind the scenes of hockey's most controversial new marketing effort
I don't quite get how superheroes are supposed to get the target market of "9-14-year-old boys and girls" interested in watching hockey when I'm not seeing any hockey sticks in any of these characters hands. Am I missing something?? As a parent, I appreciate this comment from a reader of the article:
Quote
If the NHL wants to bring fans back they gotta lower the prices. These pictures are over BLOWN WRESTLERS/BOXERS. This is a very good way to influnce young children in FIGHTING. We have enough of that now. THIS IDEA SUCKS. People actually get paid for this stuff.
Why would they even come up with such a strange idea?
Quote
Chargin began to think about the disconnect between professional sports leagues and generations of young fans growing up in the digital age. What would make a kid today interested in a sport he or she wasn't already fascinated with? Chargin turned to his own childhood, when he was obsessed with superheroes, and had this brainstorm: Turn each team in a pro sports league into its own unique character, and there's your entry point.
Growing up, I wasn't into superheroes or comic books. Why? Because I was too busy watching hockey and collecting hockey cards
But then again, I'm Canadian.
